After a decade of legal battles, Alberta is set to become the first Canadian province to allow sports betting in licensed casinos. But as Canada moves toward legalizing online gambling and esports league endorsements, what effect might this have on future cryptocurrency adoption?

The “online sports betting industry” is an industry that has been growing rapidly in recent years. Alberta is closer to its own market than ever before.

Alberta Closer to Its Sports Betting Market

Alberta, according to the latest sources, is one step closer to launching its new commercial sports betting industry. However, there are signs that provincial lawmakers may choose for a limited-operator model for casino growth, with just two sportsbooks allowed to operate in the regulated sector.


Alberta is Canada’s fourth biggest province, and it is home to two NHL teams, the Edmonton Oilers and Calgary Flames, as well as two CFL teams. That is why gaming specialists think in the market’s potential; but, if the province goes forward with just two operators, it will be a risky proposition.

When confronted with skepticism


The Alberta Gaming, Liquor and Cannabis Commission has been tasked with selecting acceptable operators. The Crown agency is now scheduled to issue a Request for Proposals, which will provide further information about the process. An AGLC spokesman claimed that the RFP would be announced soon, but declined to comment on the model of operations or its nature.

The alleged strategy contrasts with Ontario’s concept of an open market for private operators, which drew interest from a number of gaming behemoths. Alberta’s restricted approach, on the other hand, would exclude some of the major brands, thereby eliminating the possibility of competition amongst operators. Furthermore, if implemented, the two-operator market would provide minimal diversity to gamblers and sports lovers.

Industry shareholders and gamblers are now dissatisfied with the alleged plan to go through with a restricted operator model in the sports betting sector. Albertans may now gamble on the WCLC-regulated Play Alberta and Sport Select, however several bettors are dissatisfied with the latter because to bad pricing and limited limits.

Members of the gambling business are also unsure if the new model will be able to prevent gamblers from pouring millions into the gray market, which was one of the key reasons for the new market’s creation. Casinos are also puzzled as to why the province would eliminate the option of adopting more than two gaming brands, when they had hoped for six to eight.

Shortly after single-game gambling was legalized, the government of Alberta created Play Alberta, the province’s first regulated online sports betting platform. On September 1, 2021, the new service was launched, and its integration was made possible thanks to NeoPollard Interactive and Sporting Solutions. Gamblers may now make bets on a variety of sports in a secure and regulated atmosphere.

The Western Canadian Lottery Corporation’s Sport Select is another legal alternative for Albertans to gamble on single-game gambling. The new lottery was introduced on November 1, 2021, and it is now accessible at retail lottery outlets in Manitoba, Saskatchewan, and the three northern territories, in addition to Alberta. Bettors may gamble on point spreads, props, and totals using this method, but each stake is limited to CA$100.

Matt Rybaltowski, “Alberta Regulators Nearing Adoption Of Limited-Operator Model For Sports Betting Market,” Sports Handle, December 9, 2021.

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Alberta is closer to its long-awaited sports betting market. The province has passed the bill that will allow single-game wagering. Reference: single-game betting alberta.

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