The Canadian sports betting operator FanDuel is set to bolster its partnership with the Canadian Broadcasting Corporation’s TSN Networks in an effort to expand viewership. The company has agreed on a deal that will see it co-market and develop original shows for CBC Sports programs, according to Variety.

The “fanduel sportsbook” is a new partnership between FanDuel and BCE’s TSN Networks. This partnership will allow fans to watch sports on the channel, while also betting on their favorite teams.

FanDuel Set to Bolster BCE’s TSN Networks

BCE, a leading Canadian telecommunications and media company, signed a new multi-year deal with FanDuel, a division of Flutter Entertainment, on Monday. As the sportsbook has recently gone online in Ontario’s new and regulated iGaming sector, the sports betting firm will strive to boost BCE’s TSN sports network with betting-focused programming via this relationship.

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BCE has already stated its support for Bill C-218, which aims to develop the Canadian casino sector. The nation formally authorized single-event betting as a result of the law, and Ontario debuted its online casino and online sports betting market for private operators this week, with FanDuel leading the charge.

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The current collaboration between FanDuel and TSN Networks was touted as a first of its type, as the sports network is considering introducing wagering opportunities on specific sports games and events. TSN’s official sportsbook partner in the nation, the betting firm will offer it with sports odds and original content for its television channels and digital assets under the terms of the deal.

Before the launch of Ontario’s new gaming market, FanDuel announced that it will be suspending its fantasy sports contests in the province. The Fantasy Sports & Gaming Association stated that due to high taxes and registration fees, operators find it difficult to sustain fantasy offerings, as the current fees are almost double what they are in U.S. jurisdictions.

TSN executive vice-president Stewart Johnston said that merging the sportsbook with the company’s portfolio of live sports outlets would present viewers with a wealth of engaging content. Furthermore, he claims that it will create further development potential for the TSN brand. In-game broadcasts, internet marketing, smartphone applications, and co-branding will all be part of the contract.

Dale Hooper, General Manager of the betting company’s Canada business, has also expressed his thoughts on the partnership. Partnering with the country’s most recognizable and reputable media brand, he said, is a huge step forward in the sportsbook’s aim of offering gaming content to Canadian fans.

Meanwhile, it’s unclear if Rogers Communications, the company’s main competitor, would sign a sports betting deal. Scott Vanderwel, a veteran Rogers executive, was recently named CEO of PointsBet. He said in September that there are several chances to build a connection with and engage Canadian supporters. Telecommunications businesses, he argued, may be beneficial to everybody in the field.

Investigating the Gaming Industry

Torstar Corporation is another telecommunications company that is looking into the gaming business. The Ontario-based firm announced the launch of its own online gambling platform, NorthStar Bets, at the end of February. It provides its gamers with a variety of fan-favorite games, sports betting, and much more premium content.

BCE embraces gambling with FanDuel-TSN collaboration, according to Jeff Lagerquist, Yahoo Finance, April 4, 2022.

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