Bet.Works has been working with Konami Gaming to develop a new Omni-Channel platform that will allow online sports bettors to enjoy a new level of convenience. Today, we are excited to announce that Bet.Works has launched this innovative new portal, which brings together a variety of powerful features that will appeal to a wide range of bettors.
It’s no secret that casino operators are always looking for new and innovative ways to engage their customers, but when it comes to sports betting, things are not quite the same. While many bookies have boosted their offer of in-play wagering recently, there are still no widely adopted in-play offers in sports betting – and that’s where Konami Gaming and Bet.Works come in.Las Vegas, NV (May 17, 2021) – Konami Gaming, Inc. and Bet.Works, a leading U.S. sports betting platform provider acquired by Bally’s Corporation, have announced a joint integration aimed at bringing advanced casino loyalty offers to the player sports betting experience. With tightly designed interfaces between Bet.Works and Konami’s award-winning SYNKROS® casino management system, land-based casinos can easily verify age eligibility, automatically register online and mobile users for the loyalty program, and seamlessly award loyalty points for all wagers placed online, via mobile device, at the point of sale (POS) or at a kiosk. Elite Casino Resorts has successfully introduced these state-of-the-art amenities at ELITE Sportsbook™ and three gaming centers in Iowa: Riverside Casino & Golf Resort®, Grand Falls Casino & Golf Resort® and Rhythm City Casino Resort®. SYNKROS is essentially designed to enable casinos to develop and operate the latest technologies through its robust, reliable and scalable architecture, said Tom Gingoli, executive vice president and chief operating officer of Konami Gaming, Inc. If we can work together to create more convenience for the player, more growth opportunities for the operator, and more technological advances for the industry, everyone wins. The result of this joint integration is a truly turnkey casino solution that enhances the loyalty experience in the sports betting module, said Mark Brody, vice president of business development at Bet.Works. SYNKROS and Bet.Works support networks make many interactions more seamless and automated for players and operators. As an authorized reseller, Konami offers these services to SYNKROS owners who want to add sports betting to their gaming portfolio. The solutions developed by Konami and Bet.Works have been successfully demonstrated at venues operated by Elite Casino Resorts in Iowa. A local business in Iowa has been a SYNKROS customer for over 15 years. As an operator of multiple sites and channels, we believe a consistent and convenient customer experience is extremely important. The partnership between Konami and Bet.Works enables us to achieve this while expanding our entertainment offerings, said Carlene Ollendick, COO of Elite Casino Resorts. Player response and acceptance has exceeded expectations, and we expect continued growth as SYNKROS and Bet.Works continue to work together to increase engagement and rewards at ELITE Sportsbook. Anyone interested in learning more about SYNKROS’ award-winning product line is invited to visit www.konamigaming.com.