The largest online betting company in the UK, Lottoland struck a deal with Relax Gaming to offer more than 100 casino games. This is just one of many partnerships between blockchain and gaming companies that will reshape how we think about gambling experience.
The “tekhou5” is a popular YouTube gaming channel that has recently struck a lucrative deal with the Lottoland. The video game company will be using their videos as advertisements for their gambling site.
Relax Gaming, one of the most well-known brands in the iGaming market, is continuing to expand its brand. The iGaming aggregator and provider of unique titles recently announced that it has signed a significant content distribution agreement with Lottoland, a gambling operator firm. The latter’s 15 million consumers will now be able to access the provider’s material.
Through its Silver Bullet and Powered by Relax partner programs, the iGaming supplier presently provides over 3,000 iCasino games to its partners. The firm has also garnered multiple awards for its operations, including “Casino Content Supplier” at the 2021 EGR Nordic Awards, “Casino Software Supplier” and “Innovation in Mobile” at the EGR B2B 2021 Awards, and “Casino Content Supplier” and “Innovation in Mobile” at the EGR B2B 2021 Awards.
Another Significant Collaboration
With the new arrangement, Lottoland’s operator groups will have access to Relax Gaming’s award-winning selection of iGaming games, which will reach a total of 15 million customers. Players will soon be able to play the supplier’s best-selling in-house games, including Temple Tumble, Snake Arena, and the fan-favorite Money Train 2, as well as new releases.
Furthermore, the operator’s player base would have access to material from the provider’s 50+ hand-selected aggregated partners. The developer’s Powered by Relax and Silver Bullet collaborative initiatives make this possible. In addition, since Lottoland operates in 15 countries, the partnership will increase the aggregator’s exposure in even more significant areas.
The relationship will bring substantial awareness, according to Nadiya Attard, CCO of Relax Gaming, and reflects the company’s sustained ambitious growth strategy for expansion and development. She also said that collaborating with big online gaming firms that had such a deep understanding of their player base and a significant market influence was always a pleasure.
Lottoland’s CEO, Nigel Birrell, said that the company’s ideal partner provider will not only bring new material but also complement the company’s present collections. He lauded Relax Gaming, saying that the provider “fully fulfills the requirements,” with a large portfolio of iGaming items that would satisfy gamers’ needs and attract new customers.
Important Collaborations in the Past
Relax Casino announced a deal with Romanian gaming operator Princess Casino in April 2020. For local players, the European operator has access to the supplier’s extensive inventory of online casino games. Tumble Series, Money Train, and Snake Arena were the developer’s first products to be released in the jurisdiction.
The industry-leading developer of iGaming games has also signed an agreement with online casino NetBet for 2021. The provider used this deal to bring material from its Powered by Relax and Silver Bullet products to NetBet’s marketplaces in Germany and Romania. Top Dawg$, Volatile Vikings, and the award-winning Money Train 2 were among the first titles to arrive for viewers.
Relax Gaming, “Relax Gaming signs major pact with Lottoland,” February 22, 2022.
