The acquisition of the Canadian Gaming Summit by SBC Global is an important move for the company which will allow them to expand into Canada. The purchase price was not disclosed but it can be assumed that this deal could pave way for significant growth in both assets and revenue.
The “SBC North America” is a company that has agreed to buy the Canadian Gaming Summit. The purchase will allow SBC to expand its reach in Canada. Read more in detail here: sbc north america.
TORONTO, CANADA (March 16, 2022) — SBC has agreed to buy the long-running Canadian Gaming Summit (CGS), Canada’s leading annual conference and trade exhibition for land-based and online gaming experts, from its present joint owners, the Canadian Gaming Association (CGA) and MediaEdge Communications.
The purchase will be finalized after this year’s Summit, which will be held at the Metro Toronto Convention Centre in downtown Toronto from June 7-9, 2022. The Canadian Gaming Business news website, e-newsletter, and print magazine are all part of the arrangement.
SBC will collaborate with MediaEdge and the CGA as part of the agreement to deliver even more content and commercial possibilities to this year’s Summit. On April 4, all three organizations will host a Special Gaming Industry Reception to commemorate the start of Ontario’s new online gaming regime.
Following the purchase, the CGA will remain an official and strategic partner of the Summit, working with SBC to ensure that the CGS continues to assist the growth of the gaming sector in Canada.
Rasmus Sojmark, Founder & CEO of SBC, commented: “This is a wonderful acquisition for SBC as it fits perfectly with our growing portfolio of market-leading events and media properties in the US and Latin America. We are delighted to bring the Canadian Gaming Summit into the SBC family, as the opening of single event betting is likely to be transformational for an already vibrant Canadian gambling sector and enables us to build on what is already a great conference.”
“The CGA is a national trade organisation that represents premier operators and suppliers in Canada’s gaming, sports betting, eSports, and lottery sectors,” said CGA Chair Ilkim Hincer. The Board is delighted to approve this agreement since it allows us to concentrate even more on our members and providing them with the best possible service.”
Canadian Gaming Association President & CEO Paul Burns commented: “The CGA’s membership has grown significantly in the last year, and we are excited to open new opportunities to broaden our members’ access to networking and exchanging ideas on issues of common cause. We already have a great working relationship with the SBC team and look forward to working together for many years to come.”
“We are proud of what we have accomplished in partnership with the CGA over the years, as well as the relationships and friendships we have established,” said Chuck Nervick, Senior Vice President, MediaEdge Communications. “However, we believe now is the ideal time for the Canadian Gaming Summit to begin a new chapter.” We’ve had a lot of fun working in the gaming industry, and we feel SBC has the right team in place to take over now.”
Anyone interested in attending this year’s Canadian Gaming Summit or the Special Gaming Industry Reception on April 4 should contact MediaEdge or their SBC account manager immediately.