The sports betting industry is a multi-billion-dollar business that is seeing rapid growth in the U.S. It has increased up to $150 billion since the beginning of the year, and is projected to continue growing during the next few years. Sports betting has become a national pastime; nearly half of the U.S. population plays some sort of sports betting.
The sports betting industry has been on the rise for years. Nowadays, a lot of states have either fully legalized sports betting or are in the process of doing so. There are a handful of states where betting on sports by mail is not allowed, with the most notable states being New York, Nevada, and Delaware. However, the betting industry is expanding at a quick pace, and as a result, sports betting marketing has also changed as a result.
Sports betting and online sportsbook advertising have become two of the most popular forms of betting on the internet, and have become highly sought after. With the emergence of the internet and the social media platform, businesses have found a way to reach out to the masses and reach out their customers. As a result, the online sports betting industry has exploded.
(June 4, 2021) – SBC Digital North America dives into the marketing strategies that really work for American sports bettors with executives and experts from Caesars Entertainment, BetMGM, Foxwoods, Penn Interactive and Yahoo Sports. The marketing and affiliate track at 9. June, the opening day of the online sports betting and gaming industry conference and exhibition, will focus on how operators market themselves and how they can improve customer acquisition. The event will open with a session on executive reality and user expectations – understanding the gap between operators and their bettors, based on two fascinating original surveys by HPL Digital Sport: a player survey conducted by YouGov and a sports betting executive survey conducted in partnership with SBC Americas. The discussion will focus on the results that show that operators and their target customers have very different views on the importance of brand and corporate reputation. It also explores surprising data on user behaviour from an often overlooked group – female gamblers. Ian Jones Blackhurst (Caesars Entertainment board member), Dr. Lila Mintas (PlayUp CEO) and Zachary Sold (head of digital marketing at BetMGM) will join Hot Paper Lantern CEO Ed Mawed for the discussion, while Sportico’s Eben Novi-Williams will take a seat in the moderator’s chair.
This will be followed by the Affiliate Leadership panel, which will discuss the long-term importance of affiliate brands for U.S. sports betting providers and how acquisition strategies that have proven successful in foreign markets should be adapted for use in different U.S. states. The panel includes Kyle Wachtel, head of partnerships at BetMGM, and representatives from key affiliates, including Michael Daly (CEO of Catena Media), Max Bixel (VP of U.S. operations at Gambling.com) and Becky Kingman-Gros (COO of Global Gaming Business and iGaming Player). The focus then shifts to the most important engagement channel – the social media session – Converting Likes into dollars without dropping out. It looks at how brands can effectively plan campaigns and still retain the spontaneity that is so often key to social media’s popularity, and discusses where brands need to be careful not to be influenced by the culture of dropping out. Among the experts ready to share their thoughts on the topic are Sarah Oliphant Crennan (VP and head of content, Yahoo Sports), Anika Howard (VP of brand and digital marketing, Foxwoods), Siska Concannon (VP of marketing, Penn Interactive) and Jessica Welman (divisional director, Catena Media). The course concludes with a revolution in sports betting marketing: Experts Dave O’Meara (co-founder of Spirable) and Daniel Toledo (Head of Performance Marketing at Ladbrokes / Coral for Entain) will explain how operators need to be more agile to attract and retain players in a digital world. 
Sue Schneider, vice president of growth and strategy for the Americas, the organizer of the SBC conference, said: The race for market share led operators to spend huge amounts of money in the early days of legalized sports betting in U.S. states. SBC Digital North America’s Marketing and Affiliate Track will highlight the strategies that have been most successful, what operators and their partners have overlooked, how advertising campaigns can be improved and why the changing digital landscape may affect their approach. The agenda for the first day of the SBC Digital North America conference also includes the topics Leaders in Sports Betting, Regulation and Products and Innovation, while the second day will be dedicated to the topics Leaders in iGaming, Responsible Gambling, Payments and Standards. In addition to the conference, attendees can discover the latest products in sports betting, gaming and payments at an interactive exhibition and participate in a programme of thematic roundtable discussions. Register for your free ticket to SBC Digital North America and learn more about the conference and exhibition online at the event’s official website: https://sbcevents.com/sbc-digital-north-america/. 
SBC has taken a step into the world of sports betting by acquiring advertising company BetOnSports in a $1.5 billion deal that will see the company working with “industry-leading sportsbook operators.”. Read more about sports betting conferences and let us know what you think.
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